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Vietnamese-based brand partners with Roosevelt Group to expand distribution of cotton diapers
July 6, 2022
By: Karen McIntyre
Editor
Louisa & Rose, a joint stock company from Vietnam, which owns the Rose Baby cotton diaper brand name, has signed an exclusive agreement with Roosevelt LLC Group to bring the diapers to the U.S. market. Louisa & Rose has been preparing to export the diapers since 2021 and has recently compled U.S. standard safety tests. Rose Baby cotton diapers not only meet quality standards to export to the U.S. but also show great improvements in quality. This critical point has led to Roosevelt LLC Group’s decision to distribute the product in the US market. Instead of using pulp and nylon to make diapers thick, Rose Baby uses nonwoven cotton yarn for the diapers to be soft, fluffy, airy, and not irritating to the skin. While most diapers only have one to two spill-proof partitions, Rose Baby diapers have three partitions helping prevent leaking even when they are full. Another highlight of Rose Baby is that it doesn’t use ordinary absorbent gel particles, but applies the technology of hydrated molecular structures from gel superabsorbent particles to prevent reverse osmosis. The combination of best-quality ingredients and state-of-the-art technology has created a high-class, safe and superior Rose Baby cotton diaper in every detail. However, the brand’s major setback has been the large production cost, which consequently leads to the product’s high price. “We think that for children’s products, quality is the top priority. Therefore, the chosen ingredients must be the best, softest, and safest, so that the diapers can absorb liquid the most effective way,” says founder Do Thu Thuy. Rose Baby diapers are manufactured under a closed procedure, using optimal antibacterial technology. The natural white color of cotton fibers remains intact, printing ink is minimized to avoid lead exposure and chemical fragrances are not used at all in the process. Rose Baby uses 100% natural, benign cotton fibers, with recyclable and environment-friendly bio-packaging. Used cotton diapers from Rose Baby can self-decompose within a few years under natural conditions without releasing any toxic waste. As a highly experienced consumer goods distributor with available systems and reasonable sales policies, Roosevelt LLC Group is confident to distribute Rose Baby cotton diapers throughout the U.S. According to the Vietnamese manufacturer, the brand has already gained the trust of more than 1 million customers in Vietnam. “The way we make our products shows the premium quality and value of Rose Baby cotton diapers. We believe that quality is the key to customers’ spending decisions. I hope this product will satisfy parents in the US, who always want the best for their children,” says Thuy.
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